Week 5 Mission Statements/Anxy Magazine

Feb. 20 Agenda

Guest Speaker: Indhira Rojas, founder of Anxy Magazine

Mission Statements

Today your team will start to define your target readership and your magazine’s mission.

A good magazine mission statement:

  • Describes the publication
  • Defines how the publication is different from the competition
  • Defines how the audience benefits from reading the publication
  • Should be short and pithy (usually about 3-4 sentences)
  • Captures the spirit and tone of the magazine

Clarify Your Magazine’s Mission Statement, WestGold Editorial

Examples of Magazine Mission Statements:

The Atlantic





Family Circle

Travel & Leisure

Darling Magazine

In your teams…

  1. Write a mission statement for your magazine
  2. Describe three target readers: Give each one a name, age, profession, interests, personality traits
  3. Think about what each of these target readers need and how you will serve those needs

Homework: Identify your direct competition and other magazines in your space. Think about how your magazine will be different. What will you offer that these magazines don’t? Come ready to discuss on March 6.




About rkanigel

I'm an associate professor of journalism at San Francisco State University, where I teach Introduction to Online Journalism, Reporting, Newswriting and other courses and advise Golden Gate [X]press, the student newspaper. I was a daily newspaper reporter for 15 years and I've written for many magazines and websites, including TIME, U.S. News & World Report, Prevention, Health, Reader's Digest, lime.com and CNN.com.

Posted on February 19, 2018, in Uncategorized. Bookmark the permalink. Leave a comment.

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