Week 13 Crafting Your Pitch

Today we’ll work on your pitches. Pitch Day is four weeks away! We will discuss the  Magazine Launch Plan Judging Sheet that judges will use to evaluate your launch plans on Pitch Day.

A good pitch needs to simply and clearly answer these questions:

  • Market — Who wants this?
  • Features — What are you going to do for the people who want or need it?
  • Mockup — What will it look like?
  • Sustainability — How will you attract users/customers and create enough revenue to sustain the business?
  • Risks – What is the competition and what things could go wrong?
  • Team — Why are you and your co-founders the right people to do this?

Early version of Airbnb pitchdeck

Redesigned Airbnb pitchdeck

Your pitch deck should include:

  1. Cover slide
  2. Problem
  3. Solution
  4. Market — validation/size
  5. Product
  6. Business model
  7. Competition
  8. Competitive advantages
  9. Go-to-market strategy
  10. Team
  11. Projections
  12. Needs


Pitch Examples:

Other resources:

Email marketing:

Campus marketing:

Promotional products:

This week in your groups you’ll review what you have accomplished so far and begin to fill in the holes. You should also discuss your 10-minute pitch and start working on your  presentation materials.

Design Review

For the last hour of class each team will do a mini presentation and then get feedback from the other groups.


About rkanigel

I'm an associate professor of journalism at San Francisco State University, where I teach Introduction to Online Journalism, Reporting, Newswriting and other courses and advise Golden Gate [X]press, the student newspaper. I was a daily newspaper reporter for 15 years and I've written for many magazines and websites, including TIME, U.S. News & World Report, Prevention, Health, Reader's Digest, lime.com and CNN.com.

Posted on April 17, 2018, in Uncategorized. Bookmark the permalink. Leave a comment.

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