Week 10 3/27/2017 Working individually, in pairs or with your whole group, develop a needfinding experiment that will help you identify your target readers and their needs.
Find the Needfinding Toolkit here.
Find the Needfinding Assignment here.
A report on your needfinding experiment is due 4/10.
Week 6 2/27/2017 Finish Magazine Case Study (due 3/6).
Read Chapters 9-10 The Magazine from Cover to Cover and “Disruption: A Manifesto.”
Week 5 2/20/2017 Read Dale Dougherty’s bio and LinkedIn profile
Find out more about him by watching this 11-minute TED Talk.
Get ready for next week’s field trip to Maker Media.
Week 4 2/13/2017: Read Chapter 5, The Magazine from Cover to Cover. Be ready for a quiz.
Week 3 2/6/2017: Read Chapters 6 and 8, The Magazine from Cover to Cover. Be ready for a quiz.
Prepare your Elevator Pitch (due Feb. 13)
Write up a one-page description of a magazine you’d like to start. Include a working title, target audience, potential advertisers, outline of editorial content. Prepare a two-minute elevator pitch to be presented 2/13.
- the clarity of your definition of the audience
- the viability of this type of magazine
- the professionalism and passion of your presentation
If you are not in class on Feb. 13 you will miss the assignment and be randomly assigned to a team.
Week 2 1/30/2017: Read Chapters 3 and 4 of The Magazine From Cover to Cover, 3rd Edition. Be ready for a quiz.
Week 1 1/23/2017: Go to a bookstore or newsstand with a lot of magazines. Find one that intrigues you and bring it into class next Monday for discussion. Review the list of Bay Area magazines on the course website. By 1/30 sign up for the magazine you’d like to research.
Read Chapters 1 and 2 of The Magazine From Cover to Cover, 3rd Edition. Be ready for a quiz.
Read “Citizen Carlos,” Silicon Valley Magazine article about OZY founder Carlos Watson before class next week.
Magazine Case Study Assignment (click for details) due March 6
Choose a Bay Area-based magazine and write a case study about it. Research the magazine to find out about its history, ownership, mission, business plan. Try to interview at least two employees or former employees of the magazine. Read through at least six issues of the publication and/or several months of online content. If possible, arrange a tour of the magazine’s offices. Try to use this assignment not only to get information but as a way to network with magazine professionals.
This assignment is worth 10 percent of your grade.