This is a tentative outline of what we’ll be doing this semester. Changes will be updated on the course website and with class announcements. Supplementary readings will be added.
|Due the following class session
(Additional readings will be posted to the course website)
|Due the following class session unless otherwise noted|
|Introduction to the class and each other||Read Chapters 1-2, The Magazine from Cover to Cover
Check out ozy.com and read “Citizen Carlos” in San Francisco Magazine (http://modernluxury.com/silicon-valley/story/citizen-carlos) in preparation for next week’s guest speaker
|Browse: Go to a newsstand and browse through magazines. Find one that intrigues you and bring it to class next Monday for discussion.
Review the list of Bay Area magazines on the course website. By 1/30 sign up for a magazine you’d like to research for your case study. Only one person can sign up for each magazine so do it soon to get your top choice!
|What is a Magazine?
Terminology and basic concepts
Structure of a magazine staff
How magazines have evolved – and are evolving
Guest speaker: Pooja Bhatia, OZY
|Chapters 3-4, The Magazine from Cover to Cover
Check out sanfranmag.com in preparation for next week’s guest speaker
|City and Regional Magazines/The Art of the Elevator Pitch
Anatomy of a city magazine
Guest Speaker: Jon Steinberg, editor-in-chief, San Francisco Magazine
How to conceive an idea and pitch it
|Chapters 6 and 8, The Magazine from Cover to Cover||Assignment: Elevator Pitch Write up a one-page description for next week’s class of a magazine you’d like to start. Include a working title, target audience, potential advertisers, outline of editorial content. Prepare a two-minute elevator pitch. Due: 2/13|
|Thursday, Feb. 9 is the last day to drop a class|
|Elevator Pitch Day
Today we begin to plan your new magazines – You’ll each present a 2-minute elevator pitch and then we’ll select the best four or five ideas and choose teams.
|Chapter 5, The Magazine from Cover to Cover
Read “In Strange Times for Internet Satire, the Hard Times Grows Beyond its Punk Niche,” LA Times
Check out thehardtimes.net/ in preparation for next week’s guest speaker
|Magazine Missions/Editorial Strategy
Guest speaker: Matt Saincome, The Hard Times
Team Discussion: Mission Statement
|Chapter 9, The Magazine from Cover to Cover|
|Building an Integrative Platform: Media, Events and Ecommerce
FIELD TRIP: Maker Media, Maker Media, 1160 Battery St #125, San Francisco, CA 94111
Plan to meet between 4 and 4:15 p.m.
Guest Speaker: Dale Dougherty, founder and CEO, Make: and Maker Media
Please plan to arrive at 4 p.m. Allow at least one hour if you’re traveling from SFSU
|Chapters 10, The Magazine from Cover to Cover
Check out Logic Magazine at https://logicmag.io/ in preparation for next week’s speakers
|Review for Midterm Exam/Starting a new Magazine
Guest speakers: Logic Magazine founders Ben Tarnoff, Jim Fingal,
|Review Chapters 1-6 and 8-10 The Magazine from Cover to Cover, for the mid-term exam||Case study due today
Team Discussion: Who is your target audience? What does your target audience need? How can you reach your target audience?
|Chapters 7 and 12, The Magazine from Cover to Cover||Start working on needfinding assignment, due 4/10|
|The Business of Magazines/Writing a Business Plan
Revenue streams, writing a budget, balancing revenue and expenses
Team Discussion: Business plan and revenue streams
|Chapter 13, The Magazine from Cover to Cover|
Serving your reader
Team Discussion: Editorial content
|Chapter 11, The Magazine from Cover to Cover||Needfinding assignment due today
Covers, color palettes, and creating a prototypeTeam Discussion: Prototype
|Magazine content due today|
|Pitch Day Rehearsal
Teams will pitch their magazines to the class
Teams will pitch their magazines to a panel of magazine professionals
|All business plans and prototypes due|
Last day of class
|Getting a Job in Magazines/Class Party
Internships, entry-level jobs, freelancing