Syllabus

COURSE SYLLABUS: JOUR 500 Syllabus S2018

Course Schedule

This is a tentative outline of what we’ll be doing this semester. Changes will be updated on the course website, https://contemporarymagazine.wordpress.com, and with class announcements. Supplementary readings will be added.

DATE CLASS READINGS ASSIGNMENTS
Due the following class session

(Additional readings will be posted to the course website)

Due the following class session unless otherwise noted
Week 1

1/23

Introduction to the class and each other

How to get the most out of this class

Read Chapters 1 and 4, The Magazine from Cover to Cover Browse: Go to a newsstand and browse through magazines. Find one that intrigues you and bring it into class next Monday for discussion.

Review the list of Bay Area magazines on the course website. By 1/30 sign up for a magazine you’d like to research for your case study. Only one person can sign up for each magazine so do it soon to get your top choice!
Assignment: Case Study
Find a magazine based in the Bay Area and write a 1,000- to 1,500-word report detailing the history, mission, target audience, advertising, circulation, and design of the publication. If possible, try to visit the magazine or meet with at least one staffer in person.
Due: 3/6

Week 2

1/30

What is a Magazine?

Terminology and basic concepts

Structure of a magazine staff

Magazine ownership

How magazines have evolved – and are evolving

 

Chapters 3 and 5, The Magazine from Cover to Cover

Check out Diablo Magazine (http://www.diablomag.com/) in preparation for next week’s guest speaker

Week 3

2/6

City and Regional Magazines/The Art of the Elevator Pitch

Anatomy of a city/regional magazine

Guest Speaker: Kat Rowlands, editor-in-chief, Diablo Magazine

Workshop: How to conceive an idea and pitch it

Chapters 6 and 8, The Magazine from Cover to Cover Assignment: Elevator Pitch Write up a one-page description for next week’s class of a magazine you’d like to start. Include a working title, target audience, potential advertisers, outline of editorial content. Prepare a two-minute elevator pitch. Due: 2/13
Friday, Feb. 9 is the last day to drop a class
Week 4

2/13

Elevator Pitch Day

Today we begin to plan your new magazines – You’ll each present a 2-minute elevator pitch and then we’ll select the best four or five ideas and choose teams.

Chapter 9, The Magazine from Cover to Cover

 

Check out Anxy at http://anxymag.com/ in preparation for next week’s speaker

 

Week 5

2/20

Magazine Missions/Editorial Strategy

Guest speaker: Indhira Rojas, founder, Anxy

Team Discussion: Mission Statement

Chapter 2, The Magazine from Cover to Cover

 

Check out OZY at http://www.ozy.com/ in preparation for next week’s speakers

Week 6

2/27

Developing and Engaging an Audience

Guest speakers:

Eva Rodriguez, graphic designer
Andrea Garcia-Vargas,
social media manager

Adam Needs, director of audience development,

OZY

Chapter 10, The Magazine from Cover to Cover

Check out Gloss at http://www.glossmagazine.net/ in preparation for next week’s speaker

Week 7

3/6

Review for Midterm Exam/Magazine Design

Guest speaker:

Reid Cammack, creative director, Gloss Magazine

Review Chapters 1-6 and 8-10 The Magazine from Cover to Cover, for the mid-term exam Case study due today

 

Week 8
3/13
Midterm Exam
Week 9

3/20

Spring Break

No class

Week 10

3/27

Audience Development/Needfinding

Team Discussion: Audience Development
Who is your target audience? What does your target audience need? How can you reach your target audience?

Chapters 7 and 12, The Magazine from Cover to Cover Start working on needfinding assignment, due 4/17
Week 11

4/3

The Business of Magazines/Writing a Business Plan

Revenue streams, writing a budget, balancing revenue and expenses

Team Discussion: Business plan and revenue streams

Chapter 13, The Magazine from Cover to Cover
Week 12

4/10

Editorial Content
Serving your reader
Team Discussion: Editorial content
Chapter 11, The Magazine from Cover to Cover  
Week 13

4/17

Design
Covers, color palettes, and creating a prototypeTeam Discussion: Prototype
Needfinding assignment due today

 

Week 14

4/24

Professional presentations

How to create a successful pitch deck

Team discussion

 
Week 15

5/1

Pitch Day Rehearsal
Teams will pitch their magazines to the class
Magazine content due today

 

Week 16

5/8

Last day of class

Pitch Day
Teams will pitch their magazines to a panel of magazine professionals
All business plans and prototypes due
Week 17

5/15

Last day of class

Getting a Job in Magazines/Class Party

Internships, entry-level jobs, freelancing

 

 

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