Syllabus

Jour 500 Syllabus Spring 2017

This is a tentative outline of what we’ll be doing this semester. Changes will be updated on the course website and with class announcements. Supplementary readings will be added.

DATE CLASS READINGS ASSIGNMENTS
Due the following class session

(Additional readings will be posted to the course website)

Due the following class session unless otherwise noted
Week 1

1/23

Introduction to the class and each other Read Chapters 1-2, The Magazine from Cover to Cover

Check out ozy.com and read “Citizen Carlos” in San Francisco Magazine (http://modernluxury.com/silicon-valley/story/citizen-carlos) in preparation for next week’s guest speaker

Browse: Go to a newsstand and browse through magazines. Find one that intrigues you and bring it to class next Monday for discussion.

Review the list of Bay Area magazines on the course website. By 1/30 sign up for a magazine you’d like to research for your case study. Only one person can sign up for each magazine so do it soon to get your top choice!
Assignment: Case Study
Find a magazine based in the Bay Area and write a 1,000- to 1,500-word report detailing the history, mission, target audience, advertising, circulation, and design of the publication.
Due: 3/6

Week 2

1/30

What is a Magazine?

Terminology and basic concepts

Structure of a magazine staff

Magazine ownership

How magazines have evolved – and are evolving

Guest speaker: Pooja Bhatia, OZY

Chapters 3-4, The Magazine from Cover to Cover

Check out sanfranmag.com in preparation for next week’s guest speaker

Week 3

2/6

City and Regional Magazines/The Art of the Elevator Pitch

Anatomy of a city magazine

Guest Speaker: Jon Steinberg, editor-in-chief, San Francisco Magazine

How to conceive an idea and pitch it

Chapters 6 and 8, The Magazine from Cover to Cover Assignment: Elevator Pitch Write up a one-page description for next week’s class of a magazine you’d like to start. Include a working title, target audience, potential advertisers, outline of editorial content. Prepare a two-minute elevator pitch. Due: 2/13
Thursday, Feb. 9 is the last day to drop a class
Week 4

2/13

Elevator Pitch Day

Today we begin to plan your new magazines – You’ll each present a 2-minute elevator pitch and then we’ll select the best four or five ideas and choose teams.

Chapter 5, The Magazine from Cover to Cover

Read “In Strange Times for Internet Satire, the Hard Times Grows Beyond its Punk Niche,” LA Times

http://www.latimes.com/entertainment/music/la-et-ms-hard-times-20170110-story.html

Check out thehardtimes.net/ in preparation for next week’s guest speaker

Week 5

2/20

Magazine Missions/Editorial Strategy

Guest speaker: Matt Saincome, The Hard Times

Team Discussion: Mission Statement

Chapter 9, The Magazine from Cover to Cover

Check out makezine.com/ and makermedia.com/ in preparation for next week’s field trip to Maker Media.

Week 6

2/27

Building an Integrative Platform: Media, Events and Ecommerce

FIELD TRIP: Maker Media, Maker Media, 1160 Battery St #125, San Francisco, CA 94111

Plan to meet between 4 and 4:15 p.m.

Guest Speaker: Dale Dougherty, founder and CEO, Make: and Maker Media

Please plan to arrive at 4 p.m. Allow at least one hour if you’re traveling from SFSU

Chapters 10, The Magazine from Cover to Cover

Check out Logic Magazine at https://logicmag.io/ in preparation for next week’s speakers

Week 7

3/6

Review for Midterm Exam/Starting a new Magazine

Guest speakers: Logic Magazine founders Ben Tarnoff, Jim Fingal,
Christa Hartsock,
Moira Weigel, and Art Director Xiaowei Wang

Review Chapters 1-6 and 8-10 The Magazine from Cover to Cover, for the mid-term exam Case study due today

 

Week 8
3/13
Midterm Exam
Week 9

3/20

Spring Break

No class

Week 10

3/27

Audience Development/Needfinding

Team Discussion: Who is your target audience? What does your target audience need? How can you reach your target audience?

Chapters 7 and 12, The Magazine from Cover to Cover Start working on needfinding assignment, due 4/10
Week 11

4/3

The Business of Magazines/Writing a Business Plan

Revenue streams, writing a budget, balancing revenue and expenses

Team Discussion: Business plan and revenue streams

Chapter 13, The Magazine from Cover to Cover
Week 12

4/10

Editorial Content
Serving your reader
Team Discussion: Editorial content
Chapter 11, The Magazine from Cover to Cover Needfinding assignment due today

 

Week 13

4/17

Design
Covers, color palettes, and creating a prototypeTeam Discussion: Prototype
Magazine content due today
Week 14

4/24

Pitch Day Rehearsal
Teams will pitch their magazines to the class
 
Week 15

5/1

Pitch Day
Teams will pitch their magazines to a panel of magazine professionals
All business plans and prototypes due
Week 16

5/8

Last day of class

Getting a Job in Magazines/Class Party

Internships, entry-level jobs, freelancing

 
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